Holiday marketing for Sony's handheld includes PSP Spot Download Stations with free content, TV ads, and another giant billboard.

Sony isn't just using the holidays to try to sell its PlayStation 3 console. The electronics giant has also announced a host of new marketing campaigns to boost interest in its handheld, the PlayStation Portable.

Of greatest interest to gamers who already own a PSP are new PSP Spot Download Stations, which will begin appearing in stores this month. The kiosks feature downloadable content for the PSP and will be stationed in participating stores of the following chains: Circuit City, Toys "R" Us, and GameStop. Sony expects 6,000 Download Stations to be in stores nationwide by January 2007.

Downloadable content available includes:

Game Trailers
NFL Street 3
Bounty Hounds
LocoRoco
Lemmings

Videos
PSP Greatest Hits
PSP Educational

Game Sharing
Lemmings
Lumines 2
Every Extend Extra
LocoRoco

Demos
OutRun 2006: Coast 2 Coast
Worms: Open Warfare
Dungeon Siege
MLB 2006
Ultimate Ghosts and Goblins
Lumines 2
Every Extend Extra
MX vs. ATV
Race Driver 2006
Daxter

In addition, Sony has rolled out a new television ad campaign aimed to show off the portable's multimedia functions. Titled "Find Me," the three ads follow a young man's quest to "find his love interest armed only with his PSP system and a 4GB Memory Stick Pro Duo filled with her photos, videos, and music."

Sony has also launched a PSP RSS Web site and erected a giant PSP billboard on the Las Vegas Strip and is ramping up ads for the handheld online.